Branding is the process of connecting good strategy with good creativity.
We are a purposefully small studio that specializes in helping women-led businesses and female entrepreneurs feel empowered by their brand.
Thinking of ourselves as expert listeners first, strategists, writers and designers thereafter. By embracing a proven process, we tackle creativity methodically and transparently, meaning you won't ever get left in the dark.
Based in the Pacific Northwest serving businesses around the globe.
We believe in people
Never stop learning, ever
Kindness is not an act, it's an active practice
Life is an adventure meant to be enjoyed
Gratefulness is a lifestyle
Embracing growth means embracing change
Challenges are exciting
Obstacles are opportunities to be creative
A legacy is non-negotiable, you decide whether it's a good one
Rachel launched Lucere Design, a studio specializing in brand strategy, fueled by the passion to eliminate ineffective and short-sighted brand building.
She spends her time helping business owners and entrepreneurs build clarity in their business and how to position and leverage their brand in a fast moving marketplace.
I am stubborn, passionate, empathetic, rebellious and easy-going.
I was born in rural Montana, met my husband in Northern California and shortly after had our two children. Not long after our youngest was born, we felt like we finally found our ideal home in Tacoma, Washington. After the longest 6 weeks of my life thus far, we embarked on a wild adventure to get settled in our new home state.
Over those first couple of decades my life was defined only by my ability to walk while reading, an inability to stay with a job longer than two years, and a motley collection of interests. Film making, script writing, dancing, painting, horse training, set design, special fx makeup, hair dyeing and music just to name a few.
The path towards entrepreneurship seems quite obvious in retrospect!
In my previous career, I worked in marketing. Over time, that insatiable desire to learn meant that I dabbled in many roles over time. Eventually I stumbled upon a glaring hole in the marketing strategies we were working with, brand.
What was our client's brand? Why should anyone care, really? What actually makes them stand apart from their competition?
None of these questions could be answered by receiving a brand style guide let alone a logo file. This was about something else, and we'd be marketing in the dark until we figured out what was missing.
I embarked on a personal mission to figure out how to bridge that gap. When I discovered the depth that was waiting to be explored, the seedling that has become Lucere Design sprouted.
Brand strategy fills the gap, and everything from your marketing tactics to your design (hello, logo and brand style guide) actually have an engine to drive them straight to your customer's hearts!
Rachel offers hourly coaching for qualified candidates.
If you're struggling with:
Business | Personal Development | Strategy | Adventure
Tackling a branding project soon? Contact us for a quote tailored to your needs.REQUEST A QUOTE